Welcome! I'm Dina

Product Manager · Mobile & SaaS

Case studies

What I've built

Products I pitched, built, or owned end-to-end.

Sinch · 2023 – Present · Product Manager, Mobile

Sinch mobile app

I bridged a critical product gap for the Sinch Engage (MessageMedia) product: a mobile application for existing customers who have an on-the-go use case.

I own product strategy for Sinch's App Store and Google Play mobile applications. I am now scaling the platform to additional Sinch white labels — including SimpleTexting, SMS Broadcast, and others in the portfolio.

0 → 2K

B2B customers

Launched and scaled the product from zero to 2K B2B customers.

10K+

App installs

More than 10K installs on the App Store and Google Play.

13%

Add-on revenue

Drove add-on revenue growth through the Mobile App Experience.

Mobile B2B SaaS App Store & Google Play White-label scaling

See the app live

SimpleTexting · 2021 – 2023 · Product Owner, Inbox

Inbox

Owned the Inbox product area end-to-end — discovery, specs, delivery, and post-launch analytics for a high-frequency customer workflow.

+5%

User retention

Increased user retention through Inbox improvements and iteration.

Migration

Platform plan

Addressed customer complaints and prepared the Inbox migration plan into the Sinch MessageMedia platform.

Inbox Messaging SaaS Platform migration

Company site

Gravitazia · 2020 – 2021 · Project Manager

Psychology courses on GetCourse

Supported launch of sales funnels for psychology courses at Gravitazia, a psychological consultation center founded by Irina Maslova and Semenova. Managed delivery and operations for fully remote teams — coordinated outsourced specialists and technical/customer support, and worked with marketing on Telegram and email funnels. Handled internal workflows, guides, and day-to-day administrative operations.

Course cohorts

Supported launch and delivery of 6+ psychology course cohorts on GetCourse.

Sales funnels

Helped create 3+ selling funnels from scratch across Telegram and email.

GetCourse EdTech Remote teams Sales funnels

Client delivery · iOS · United States

AG. Design Studio · 2019 · Project Manager (temporary)

SoftSpot

Led delivery for a service that lets pet owners book in-home visits with mobile veterinarians or schedule online consultations. Scope included a new iOS app and a platform for managing and supporting bookings, with integrations to the Qbench API for medication stock management.

Over about nine months, I coordinated delivery from zero through TestFlight publication and client handover: requirements, engineering, quality assurance, release, and final stakeholder sign-off.

9 mo

Zero to TestFlight

Zero to TestFlight in nine months — from requirements through release.

iOS + Web

Dual platform

iOS app and web portal — dual platform delivery.

Client handover

Three products successfully shipped to client handover.

iOS Client delivery Qbench API Pet care

View SoftSpot mobile application demo

Portfolio demo with projected data only — not live production. Click inside the phone to explore the SoftSpot mobile flows.

Portfolio demo with projected data only. Tap above to open full screen on your device.

View SoftSpot web portal demo

Portfolio demo with projected data only — not live production. Click inside the portal to explore scheduling, chat, pets, payments, and support (any login works).

Portfolio demo with projected data only. Tap above to open full screen on your device.

LTD Centre of Data Analysis · 2014 – 2018 · Project Manager

Healthcare software

Gathered requirements and contributed to the development of new modules for the Territorial Mandatory Health Insurance Fund of Perm Region. Built modules for managing reimbursement claim registries submitted by municipal healthcare providers.

Government contracts

Two well-finished government contracts delivered from start to handover.

New modules

Three new modules built from scratch for reimbursement claim registries.

Region expansion

Kazakhstan onboarded as a new region into the product.

Healthcare Government Requirements Delivery

Enaza · 2011 – 2014 · Partnerships Manager

Digital catalog promotion and partnerships

Partnered with internet and telecom providers and other distribution channels. Responsible for publishing the Enaza catalogue and running promotional campaigns to drive sales of digital products — antivirus software, video games, and other licensed software.

Partnerships Digital catalogue Distribution Promotions

Company site

Side projects & education

Learning & craft

Design studies and ongoing education alongside product work.

Uprock · UI/UX studies

Uprock on Behance · Design studies · in parallel with product work

UI/UX design studies

While working in product, I studied interface and experience design at Uprock because I believe good UI/UX is one of the strongest contributors to product value. I also wanted to help my team move faster — building high-level prototypes for early idea validation — which is why I focused on mobile UI/UX.

Below is a design project I completed under the school's mentorship. I built it from scratch — every screen and interaction — and ran initial testing. The goal was to get solid with the craft; I've since put that skill to work in my day-to-day product role.

UI/UX Mobile Prototyping User testing

View my designs from an educational project — Find my doctor app

Interactive clickable prototype — home, doctors, booking, payment, insurance, appointments, and profile. Tap the UI to move through the flow (dummy data).

Interactive prototype with dummy data. Tap above to open full screen on your device.

EMBA · in progress

VALAR (Quantic Institute) · Class of January 2027

EMBA at VALAR (Quantic Institute)

I decided to start an Executive MBA to deepen my business knowledge, build professional connections with like-minded people, and get mentorship from industry leaders in environments similar to where I work today.

EMBA In progress Business strategy

Why me?

My key strengths

What I bring to product teams building mobile and SaaS products.

10+ years in IT, 4+ in Product

Background spans mobile apps, SaaS B2B, and client delivery — from early-stage ideas through scaling live products.

End-to-end ownership

Discovery, specs, delivery, and post-launch analytics for high-frequency customer workflows — I stay with the product through launch and iteration.

Strategy building

App Store and Google Play ownership, plus scaling white-label apps across the Sinch portfolio.

Cross-functional delivery

Coordinated engineering, QA, release, and stakeholder sign-off across remote teams — from zero to TestFlight and client handover.

UI/UX craft

Design thinking and high-fidelity prototyping to validate ideas faster.

Proven impact

Scaled to ~2K B2B users, 10K+ app installs, and +13% add-on revenue — with 4.5+ star ratings on live app stores.

Hard skills

Cursor Tableau Heap Analytics Figma Firebase Amplitude Google Play Console App Store Connect UserTesting Intercom Dovetail VWO Paperform Typeform Hotjar